Title: Summer Hotels Unveil Fresh Bedding, Specialty Drinks, Astronomy Experiences, and Children’s Football

As summer approaches, hotels are stepping up their game by introducing new amenities to enhance the guest experience. Among the exciting offerings are plush new beds, unique cocktails, stargazing activities, and soccer programs for kids.

Many hotels are investing in high-quality bedding to ensure their guests get a good night’s sleep. This is in response to the increasing consumer demand for comfort and luxury as part of their hotel experience. The new beds are designed with comfort in mind, featuring premium materials and innovative technology to provide optimal support and plushness.

The summer season also sees hotels introducing new cocktail menus. These specialty beverages are created to reflect the season, often utilizing fresh, local ingredients for a unique taste sensation. Hotels are increasingly hiring mixologists to craft these unique drinks, adding an extra touch of sophistication to their bar offerings. The new cocktails are not only designed to quench guests’ thirst but also to provide a memorable drinking experience.

In addition to new bedding and cocktails, hotels are also offering stargazing activities for guests. This unique experience allows guests to marvel at the night sky and learn more about astronomy. Some hotels have even invested in high-powered telescopes and employed astronomy guides to provide a more immersive stargazing experience. This feature is especially attractive in hotels located in rural areas, where light pollution is minimal and the night sky is most visible.

With the aim to provide a fun and engaging experience for younger guests, hotels are introducing soccer programs. These programs include soccer camps and clinics where kids can learn new skills, make new friends, and stay active during their vacation. Some hotels are partnering with professional soccer coaches and local soccer clubs to ensure a high-quality, authentic soccer experience for their young guests.

In summary, hotels are upping the ante this summer with new amenities designed to enhance the guest experience. The introduction of new high-quality beds ensures a good night’s sleep, while unique cocktails offer a memorable drinking experience. Stargazing activities provide a unique opportunity to marvel at the night sky, and soccer programs keep the kids engaged and active. These additions highlight the hotel industry’s commitment to improving guest satisfaction and creating memorable experiences.


As the summer travel boom commences, numerous hotels are introducing new amenities and features, including updated menus, travel deals, and loyalty programs. Among these enhancements, Westin Hotels & Resorts is set to introduce the next iteration of its renowned bed, featuring a unique silver fiber weave mattress and layers of temperature-regulating, gel-infused foam.

In the meantime, SpringHill Suites by Marriott, the official hotel partner of the U.S. Soccer Federation, is launching soccer fan experiences at select matches. These experiences include soccer-themed photos, airbrush team tattoos, and customized tote bags. As a Marriott Bonvoy brand, guests at SpringHill Suites by Marriott can also bid on special ticket experiences using Marriott points.

InterContinental Hotels Group (IHG) is hosting summer pop-up events at various hotels, featuring multi-sensory backdrops, botanical cocktails, and vinyl listening stations. In addition, Kimpton properties will launch a concert series, whilst InterContinental properties will offer in-room summer camp packages for families.

On another note, Hard Rock International celebrates its new Unity by Hard Rock loyalty program, where members can earn and redeem points for free nights, merchandise, and dining experiences. Meanwhile, Hilton Garden Inn introduces a new summer cocktail, the Rossa Garden Spritz, and Hilton Hotels & Resorts pays homage to its Piña Colada heritage with a survey revealing 96% of respondents would feel comfortable with a Piña Colada in hand.

Anantara Layan Phuket Resort in Thailand now offers a dining and sky observatory, the first of its kind in the country, featuring constellation-themed cocktails and Thai-themed cooking classes. Four Seasons Bangkok is opening a French brasserie, Palmier by Guillaume Galliot, and introducing a Mexico City-inspired cocktail menu at BKK Social Club.

Grand Hyatt at SFO is focusing on sustainability, partnering with Swedish bike brand Vélosophy and Nespresso to recycle used aluminum coffee capsules into bikes. The Inn at Stonecliffe in Mackinac Island has undergone significant renovations, adding new cottages and a 3,000-square-foot event venue. Lastly, Nobu Hotel Ibiza Bay is collaborating with actor Luke Evans to launch a new clothing and accessories line.



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